By establishing a loyal following of readers and by providing an acumen for discerning writing , the critic can both alter the perceptions of readers before they even read the text and determine its reception. Not only does the production and everyone involved need to worry about presenting the writer's vision, ensuring the story has value, and presenting the material in a logical way, but they also need to keep the critics in mind. Can the text make money? How can we attract audiences? How can we please the critics,aka audience, who comes to the text with predetermined expectations in mind.

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